3.2 Week 02 - Customer Discovery (SW2-3.2)

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3.2 Week 02 - Customer Discovery (SW2-3.2)

Description

Content

Unit 2 Overview: Customer Development
Unit 2 Pre-Reading - Getting Inside the Mind of Your Customer
Unit 2 Pre-Reading - Putting Yourself in the Customer's Shoes
Unit 2 Pre-reading - Targeting the Right Customers
Quiz: Customer Development Pre-Reading
Unit 2 Class Introduction
Module 1 Introduction: Kingdom Business Framework Overview
Module 1 Lesson 1 - Kingdom Business - Calling from the Creator
Module 2 Introduction: Customer Development
Module 2 Lesson 1 - Customer Development
Quiz: Unit 2 Module 2 - Customer Development
Module 3 Introduction: Targeting the Right Customer
Module 3 Lesson 1 - Targeting the Right Customer - Overview
Quiz: Unit 2 Module 3 - Lesson 1 - Targeting the Market Overview
Module 3 Lesson 2 - Targeting the Right Customer (A)
Quiz: Unit 2 Module 3 - Lesson 2 - Identifying Greatest Depth of Need
Module 3 Lesson 3 - Targeting the Right Customer (B)
Quiz: Unit 2 Module 3 - Lesson 3 - Identifying Profitable Segments
Module 3 Lesson 4 - Targeting the Right Customer (C)
Quiz: Unit 2 Module 3 - Lesson 4 - Identifying Most Sustainable Segments
Module 3 Lesson 5 - Targeting the Right Customer (D)
Quiz: Unit 2 Module 3 - Lesson 5 - Identifying Highest Potential Segment
Module 3 Lesson 6 - Targeting the Right Customer (E)
Unit 2 - Class Conclusion

Completion rules

All units must be completed
Leads to a certificate with a duration: 2 years

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